A look at how we used Color-Logic to take labels to the next level
Alice is a Premium Tea Brewing company based in Pokeno – just south of the Bombay Hill. They take traditional beer brewing techniques and combine them with the brewing of tea to bring a new dimension to your humble cup of tea. With a basic design already in hand, Alice Hard Brewed Tea came to…
Read MoreA look at the Océ VarioPrint I300 print-on-demand press
It’s been just over 3 years since we installed the state-of-the-art digital print technology – Océ VarioPrint i300, so we thought we’d take a look at how our customers have responded to the revolutionary sheet-fed press. Sheets go in one end, and a fully-finished brochure or book pops out the other end as the i300…
Read MoreEmbellishments play an important role when you want to make an instant impression.
Studies have shown that haptic (touch) memory has a strong impact on the human brain. When we feel something, it reaches us on a deeper level. So, if you choose a textured stock or add textured embellishment to a printed item, you’re helping your brand stand-out or your communication to work harder. Embossing / Debossing…
Read MoreMercury Plaza 1994 – 2019 by Tim D, utilised our most cost-effective print process
Mercury Plaza, Auckland’s iconic and celebrated food court, was recently knocked down to make way for the new Karangahape train station. Many will have fond memories of both the food and the people who made the place so great. Tim D photographed many of the stall holders, inhabitants, and visitors to the space in its last…
Read MoreAnother leap forward for Eco-friendly print: the CX102 Speedmaster
2019 has started off on a great foot, with growth and expansion for the Fusion Print team. We’re wowing the print world again, this time with New Zealand’s first push-to-stop CX102 Speedmaster, a shining example of Heidelberg print automation. It was installed in April at our Auckland branch, Soar Print, and produces the highest offset print…
Read MoreStrike gold with Fusion’s label printing!
When a nutritional supplements client needed a label print provider for their home brand range, Fusion stepped up to the mark. The result was better quality at a lower cost – always an ideal outcome! Our client is a New Zealand supplement company that has its own-brand HealthZone products manufactured and packed in the USA.…
Read MoreFirst you prototype – then you design!
When it comes to designing the function of a product pack, making a prototype before you tackle the design is right way to go. Paper engineering is an unforgiving art. Get it right and your product pack looks fantastic on the shelf and feels like premium quality in the customer’s hand. Mess it up and you…
Read MoreThree containers, eight engineers, one almighty printer!
Things have been fizzing here at Fusion Print. Earlier this year, we took delivery of three containers full of state-of-the-art digital print technology – the Océ VarioPrint i300 …unassembled. Then it was simply a matter of putting it together. Shortly after the containers arrived, eight engineers from Holland, Australia and New Zealand arrived at Fusion…
Read MoreHow to Know it’s Time for a Brand Refresh
Experts reckon you need a brand refresh about every five years and a total reinvention every 10 years. Your logo, colour palette and imagery work together to give customers an impression of your business. Altogether, they’re called your ‘brand’. If these visual elements are showing their age, they can make your business look behind the…
Read MoreHot tips for a sun-sensible summer.
More than 4000 New Zealanders are diagnosed with either melanoma in situ or invasive melanoma every year – that’s around 13 every day. Once it penetrates your skin by more than 2mm, it can quickly spread to other parts of your body. New Zealand’s melanoma incidence rate is the world’s highest. We’ve pushed Australia off…
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