Branding
Embellishments play an important role when you want to make an instant impression.
Studies have shown that haptic (touch) memory has a strong impact on the human brain. When we feel something, it reaches us on a deeper level. So, if you choose a textured stock or add textured embellishment to a printed item, you’re helping your brand stand-out or your communication to work harder. Embossing / Debossing…
Read MoreHow to Know it’s Time for a Brand Refresh
Experts reckon you need a brand refresh about every five years and a total reinvention every 10 years. Your logo, colour palette and imagery work together to give customers an impression of your business. Altogether, they’re called your ‘brand’. If these visual elements are showing their age, they can make your business look behind the…
Read More