Creative Services
Embellishments play an important role when you want to make an instant impression.
Studies have shown that haptic (touch) memory has a strong impact on the human brain. When we feel something, it reaches us on a deeper level. So, if you choose a textured stock or add textured embellishment to a printed item, you’re helping your brand stand-out or your communication to work harder. Embossing / Debossing…
Read MoreFirst you prototype – then you design!
When it comes to designing the function of a product pack, making a prototype before you tackle the design is right way to go. Paper engineering is an unforgiving art. Get it right and your product pack looks fantastic on the shelf and feels like premium quality in the customer’s hand. Mess it up and you…
Read MoreHow to Know it’s Time for a Brand Refresh
Experts reckon you need a brand refresh about every five years and a total reinvention every 10 years. Your logo, colour palette and imagery work together to give customers an impression of your business. Altogether, they’re called your ‘brand’. If these visual elements are showing their age, they can make your business look behind the…
Read More