Major attitude, with major results.

Asahi Beverages, saw an opportunity to stand out in an RTD market which is saturated with same-same brands. Owning black as a distinctive asset was key as an antidote to the new pastel plain. Using an eclectic and colourful typeface, and punchy, catchy and repetitive messaging, Major Major creates bold communications able to cut through full noise, with attitude and personality that is honest, positive and fun.

From what started out as dipping a toe into the market has exploded into something much bigger and can now be found in stores across the entire country.

SCG printed a range of point-of-sale collateral, designed to spread this messaging via in-store displays. The range includes, stackable cubes, bollards, electrostatic fridge stickers, counter cards, price cards, wobblers and posters.